Culturally-rooted design & experiences across food, art, style and connection.

Designer | Cultural & Culinary Creative

Parisa Parnian is an LA-based multidisciplinary designer, culinary creative and cultural strategist with a track record of building brands, products, campaigns, and experiences that resonate across cultures and communities.

Her own layered background bridges global fashion houses, food and lifestyle brands, art and educational institutions, and grassroots creative work—bringing together thoughtful design with hands-on strategic execution.

Designing at the Intersection of Culture, Strategy & Story

With deep cultural fluency and an eye for emerging markets and untapped narratives, Parisa helps brands and organizations connect meaningfully with today’s diverse, discerning audiences.

Whether it’s brand direction, visual storytelling, event design, or content strategy, Parisa offers concept-to-launch support that is bold, thoughtful, and designed to connect with audiences authentically.

Offerings

Visual & Brand Design

Crafting powerful visuals, identity systems, and spaces that communicate meaning.

  • Brand Identity & Visual Systems

  • Packaging & Product Design

  • Murals, Illustration, & Environmental Graphics

  • Art Direction for Digital & Print

  • Styling & Set Design

Content & Creative Strategy

Translating cultural fluency into bold ideas, content, and campaigns that connect.

  • Creative & Cultural Strategy

  • Campaign Concepting & Direction

  • Organic Content Creation for Social

  • Messaging & Story Development

  • Speaking, Thought Leadership, and Editorial Contributions

Event & Experience Design

Designing events, activations, and immersive environments that engage all the senses.

  • Experiential Design & Production

  • Food + Art Installations & Pop-Ups

  • Culinary + Cultural Event Curation

  • Branded Activations & Workshops

  • Community-Centered Immersive Experiences

Let’s work together

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I don’t believe in borders—only layers. ⁣ These Persian-Mexican lamb kabob tostadas are a love letter to the immigrant heartbeat of L.A.—where cumin and cilantro dance, and every bite tells a story of survival, spice, and sovereignt
“How do I cook with spices if I’m not a chef?” Easy. You already know more than you think. Sauté it. Rub it. Blend it. Marinade it. Sprinkle it. (Yes, this is also how to spice up your life.) If you want a shortcut with s
Persian x Mexican Avocado Tostada For hot days when you want flavor but just can’t be bothered: •Smashed avocado •Radish •Fresh herbs (mint, cilantro, dill) •Chopped tomatoes •Barberries •Pickled red onion &b
Honor Your Layers I’ve spent my entire life trying to figure out where I belong, personally, professionally and socially. Over the years, I’ve gathered fragments of a new way to live and navigate life as a multi-layered human in a worl
Reading The Lion Women of Tehran by Marjan Kamali cracked something open in me. Through the voices of Homa, Ellie, and Bahar, I saw the echoes of my own lineage across three generations. I am Bahar’s generation, myself a child of the early
HÜMAN. I created this mural for every layered being who’s ever asked where they belong. For those raised between languages, between deserts and borders, between the sacred and the surreal. Two femmes—braided together—stand gr
PICKLE SERIES // ترشی No. 01 She holds the sour. Carries its pungent flavor, like memory, like her legacy. Sour. Fermented. Untamed. This is diasporic nostalgia—salty, sacred, and refusing to fade in memory. Conceptual art by Parisa Parnian
Nowruz is a portal—an invitation to renewal, resilience, and rebirth. This illustration celebrates the powerful feminine forces of tradition and transformation, weaving the past into something bold and alive. The long braids symbolize conti

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